American entrepreneur Blake Mycoskie has announced the launch of ENOUGH, a new nonprofit lifestyle brand supporting mental health initiatives.

Mycoskie commented 'ENOUGH was born from my own journey of realising that even with my previous success, I never felt like I was enough. This brand is about connection, conversation, and reminding people that they are already enough and are not alone in these struggles, while ensuring real resources reach the organisations doing life-saving work every day'.